From The Desk Of
Kyle Searle, MBA
Salt Lake City, Utah
Dear Saas Founder,
Running a SaaS company has become increasingly tough in recent years…
The industry is evolving rapidly, and just having a great product isn’t going to cut it anymore.
You need a path to profitability!
For the last 7 years I have been in private equity working in the trenches alongside SaaS companies, and I have seen some of the biggest obstacles that hold SaaS companies back.
One of the biggest struggles to financial success and scaling your business is cash flow.
The worst part is that many owners are unknowingly burning cash in various areas, such as unprofitable sales and marketing expenses or even unnecessary personnel.
In fact, I've discovered that there are 7 financial mistakes that SaaS Founders make when running their businesses.
The problem I run into all the time is that most of the SaaS Founders I talk to don't have any idea that they have one (or more) of these business-killing problems...
And that's why I wrote my latest book…